Going on the market isn’t the hard part. Staying on it is.
In February, 240 home listings in the Twin Cities were delisted without a sale after being on the market for at least 60 days—up from 10% the year before. That’s hundreds of sellers who went through the prep, the showings, the stress, and still walked away with nothing closed.
Most of them didn’t have a bad home. They had a bad strategy.
Overprice it, and buyers assume something’s wrong. Sit too long, and the listing goes stale. The market doesn’t forgive hesitation—and it definitely doesn’t reward wishful thinking.
Sellers aren’t just leaving money on the table—they’re left at the table entirely.
The best time to get your pricing strategy right is before you list, not after the damage is done.
