$10 at Kinko’s. That’s All It Would Have Taken.

I showed a house last Saturday. It had been on the market for a month, with a price reduction 12 days prior. Empty house, absentee sellers — the kind of listing where details really matter.

On the kitchen counter sat a stack of printed listing sheets. Nice quality. Wrong price. Still showing $XX8,500 instead of the current $XX3,000. The agent representing this home will collect somewhere between $7,000 and $8,000 when it sells. They apparently couldn’t find the time and/or money to get new printouts with the updated price.

Maybe they forgot. Maybe they figured the sellers wouldn’t know, since they don’t live there. Either way, it tells you everything about how seriously they’re taking the job.

Here’s what I’d tell every seller: your home deserves an agent who sweats the small stuff — because that’s what buyers and their agents notice. An outdated price sheet doesn’t just look sloppy; it’s also a liability. It signals to buyers that the listing is an afterthought. And buyers who sense an afterthought will treat it accordingly.

Ask more of your agent. You’ve earned it.

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